Aara McKoy

Research Associate

Aara McKoy is a versatile professional with a dynamic background spanning education, marketing, and research. She holds dual bachelor's degrees in Psychology and Biology, as well as a Master’s in Marketing and Public Relations. Aara’s career began in 2018 as a Pre-K teacher in the private school system, where she honed her skills in communication, organization, and mentorship.

Transitioning into marketing, Aara excelled in various roles, including Marketing Consultant, Marketing Operations Manager, and Marketing Director. Her expertise in crafting impactful campaigns, streamlining operations, and leading high-performing teams culminated in the launch of her own marketing and branding company, Archè Creative Co. With the launch of Archè Creative Co., Aara is dedicated to helping brands craft unique identities and build meaningful connections with their audiences.

Currently serving as a Research Associate for Connor Associates, Aara leverages her interdisciplinary background and analytical mindset to contribute to meaningful projects. Her unique combination of psychology, biology, and marketing expertise, along with her background in the medical field working at the Moses Cone Cancer Center and other medical specialties, allows her to approach research with a holistic perspective, driving innovative solutions and actionable insights.

Aara’s commitment to excellence, creativity, and collaboration continues to define her professional journey as she seeks to make a lasting impact in her field. She is currently working on a consumer psychology book, reflecting her lifelong passion for writing and deep interest in understanding consumer behavior. In her free time, Aara enjoys singing, playing the piano, and building LEGO sets.