How To Determine Top 20% of Donor Base
When I was a Development Director, knowing the 80/20 rule—that I'd get 80% of our annual fund revenue from 20% of my school’s donor base—left me with a huge question:
Who are the top 20% and what are they capable of donating?
It’s time to move away from asks based on anecdotes and often misleading educated guesses, to a proven data-driven approach that will maximize your school’s efforts to connect with and motivate “underperforming” donors.
Purpose: Serve development and advancement officers who may not have the budget to afford the best tools for identifying top donors, or don’t have the bandwidth of specialized fundraising staff that many bigger organizations enjoy.
Deliverable: A simple to understand Excel workbook showing each person’s net worth, total assets, gift capacity range, gift capacity ranking, causes they are inclined to support, and how much they are capable of donating over a one-year and five-year period.
Timing: 3-4 weeks after receiving your protected data.
Introductory Price: We’re keeping it simple, with a formula based on low fee, high impact, and high value. Fee will rise on November 1, 2019. Please use the Contact Us tab on the Connor Associates Strategic Services home page and we'll get in touch with a highly affordable plan that will support your goals.
We trust you’re enjoying a positive start to your school year. We look forward to being in touch. In the meantime, best wishes for a successful start to your 2019-2020 annual fund, or other campaigns you may be launching this year.
Thank you from all of us at Connor Associates Strategic Services. Let's talk!
